Digital Marketing
DIY Technical SEO Audit: A 10-Point Checklist You Can Run Yourself
A technical SEO audit you can run in one afternoon with free tools, in the order that finds the expensive problems first rather than the long…
Digital Marketing
Digital marketing guides for India: SEO, GEO and AEO, content, social media, email and paid ads, with step-by-step learning paths.
Digital Marketing
How to Track Whether AI Engines Are Citing Your Website
Traffic from ChatGPT, Perplexity and AI Overviews does not show up in your usual reports. Here is how to measure whether AI engines read, cite and…
Digital Marketing
Schema Markup for Indian Businesses: A Practical 2026 Guide
Schema markup tells Google and AI engines what your page means, not just what it says. Here is exactly which schema types an Indian business needs,…
Digital Marketing
Internal Linking for SEO: How to Structure a Site So Every Page Gets Found
Internal links tell Google which of your pages matter and how they relate. Here is how to build a hub-and-spoke structure, find orphan pages, write anchor…
Digital Marketing
Crawled – Currently Not Indexed: Why Google Skips Your Pages (and How to Fix It)
"Crawled – currently not indexed" means Google fetched your page and decided not to keep it. Here is what causes it, how to diagnose your own…
Digital Marketing
WhatsApp Marketing for Small Businesses in India: Rules, Tools and Ideas
How small businesses in India can use WhatsApp for marketing: Business App vs Business Platform, opt-in rules, a six-step start and seven practical ideas.
Digital Marketing
30-Day Content Marketing Plan for Small Businesses (with Calendar)
A practical 30-day content marketing plan for small businesses: week-by-week tasks, a five-day routine, topic ideas, repurposing tips and what to measure.
Digital Marketing
llms.txt Explained: What It Is and Should You Add One?
llms.txt is a proposed file for AI tools. Google says you do not need it to appear in AI Overviews. Here is what the evidence shows…
Digital Marketing
Google Business Profile Optimisation for Indian Local Businesses
A practical 8-step guide to setting up and optimising a Google Business Profile for a local business in India, based on Google's own advice on relevance,…
Digital Marketing
How to Appear in Google AI Overviews: A 10-Step Checklist
Google says no special markup or file is needed to appear in AI Overviews. Here is a 10-step checklist based on Google's own guidance for site…