How to Sell on Amazon India: Seller Registration, Fees and Pricing Basics
Amazon gives new sellers instant access to shoppers, but it is also a place where small mistakes in pricing or listings can erase your profit. This guide covers the order of steps, the cost lines to model and the habits of sellers who last. We do not quote fee tables because Amazon revises them and they vary by category; use Amazon’s official fee calculator instead.
Key takeaways
- Registration normally asks for identity, tax, bank and contact details. Keep documents ready.
- Model your profit using Amazon’s current fee calculator before you list.
- Great titles, images and bullet points drive conversions.
- Understand GST duties before your first order: see GST for online sellers.
What does it cost to sell on Amazon?
Typical cost lines include a referral fee based on category and price, a closing fee, shipping or fulfilment charges, optional storage and advertising, plus returns. Amazon publishes its current rates on its seller site. Use these in a simple sheet and test several prices.
Self-ship, Easy Ship or Fulfilled by Amazon?
| Option | How it works | Consider when |
|---|---|---|
| Self-ship | You pack and ship orders yourself | Low volume or custom products |
| Easy Ship | Amazon arranges courier pickup from you | You can pack but want delivery handled |
| Fulfilled by Amazon (FBA) | You send stock to Amazon, which stores, packs and ships | Higher volume and fast-moving items |
Check the current storage and fulfilment charges for each before you decide.
How do you create a listing that sells?
- Title: brand, product type, key feature, size or quantity; avoid keyword stuffing.
- Images: follow category rules; most marketplaces require a clean main image. See product photography at home.
- Bullets and description: answer buyer questions on size, material, use and care.
- Price: include all costs and a margin for returns.
- Reviews: deliver as promised and follow Amazon’s review policies. Never buy or fake reviews.
Want your own store as well? Read how to start an online store in India and learn about ONDC.
Frequently asked questions
What documents do I need to sell on Amazon India?
Amazon asks for identity, tax, bank and contact details, and GST details where applicable. The exact list can change, so follow the current Seller Central registration page.
Is GST registration compulsory to sell on Amazon?
Selling through e-commerce operators generally requires GST registration, with certain exemptions. Check the official GST portal or ask a chartered accountant.
How much does Amazon charge sellers?
Fees depend on category, price and fulfilment method, and Amazon updates them. Use Amazon’s official fee calculator for current rates.
What is Fulfilled by Amazon?
FBA means you send stock to Amazon fulfilment centres, and Amazon stores, packs and ships orders. It has its own fees.
Can I sell on Amazon and my own website?
Yes. Many sellers use both. Keep stock, pricing and policies in sync and follow each platform’s rules.
How do I get more sales on Amazon?
Improve your listing quality, price competitively, keep stock available, handle returns well and consider advertising once the product converts.
Sources
Last checked: October 2026. Amazon policies, documents and fees change; we have not quoted fee figures. The profit chart uses assumed numbers for illustration only.
